← Back to case studies
90+ accounts, $12.8M a month, TACOS targets hit on every account
Amazon accounts selling $12.8M a month, with return maximised through a portfolio transition
account hit its TACOS target, with low stock left to sell organically
seasonal units sold through ads in eight days
Other results:
25+ accounts handed to new owners along the way
33 targeted pushes to sell through stock, across 12 accounts
Relaunched 2,600 campaigns on the largest account, averaging a 5.6% TACOS
92 accounts audited, budget-capped and sorted into gold, silver and bronze bricks within 10 days of handover
Summary
We were brought in to run the advertising on a portfolio of more than 90 Amazon accounts from an aggregator, through a four-month transition in which many of the brands were sold. The brief was to hold every account to its TACOS target, find extra margin where it existed and keep advertising running smoothly across the whole portfolio.
•
92 accounts audited, budget-capped and sorted into gold, silver and bronze bricks within 10 days
•
Four ad managers, each with a defined group of accounts and their tasks assigned through Airtable
•
TACOS targets hit on every account
•
2,600 campaigns rebuilt on the largest account in under a week
•
33 targeted pushes to sell through stock, including an Easter range timed to the shipping cut-off
•
25+ accounts handed to new owners during the project
The brief: a $12.8M-a-month portfolio in transition
The portfolio covered almost every corner of Amazon, from toys and home goods to tools, pet products and seasonal decorations.
At the start of the project:
92
accounts
$12.8M
combined monthly sales
$1.3M
combined monthly ad spend
2/3+
of sales from the largest account
The portfolio was in transition. Over the coming months, brands would move to new owners, often at short notice, and stock had to keep selling in the meantime. The agreed brief was an efficient, portfolio-wide model: hold each account to its TACOS target, keep advertising stable and find extra margin where it existed, especially on the larger accounts. The client summed up the goal in two words: maximise return.
What that meant for the ads:
•
Hit a TACOS target on every account, set by the client for each account and product
•
Switch ads off on products set aside to sell through organically
•
Push spend where stock needed to move fast
•
Keep every account running smoothly until it changed hands
Setting up: every account sorted into gold, silver and bronze bricks within 10 days
We had access on day one and a working system across the whole portfolio by day ten.
1.
Audit every account. Sales, ad spend, TACOS, ACOS, the split between ad types, product count, stock on hand, seasonality and top products, plus a note on where spend was being wasted
2.
Put a ceiling on spend. Account-level budget caps on Sponsored Products, and limits on Sponsored Brands and Display budgets, so nothing could overspend while the detailed work began
3.
Sort the accounts into bricks. Gold, silver or bronze bricks, based on spend and how many products each account had. The brick set how much attention each account got
4.
Assign the work. Four groups of 22-24 accounts, each with a mix of bricks, one per ad manager
5.
Load the tasks. Each account’s recurring tasks went into Airtable, set to the cadence of its brick
Gold bricks
The highest-spend accounts with the most products. The closest attention.
Silver bricks
Mid-sized accounts, with routine attention matched to their size.
Bronze bricks
The smallest accounts, on routine checks so nothing went unmanaged.
Why the bricks mattered. With 90+ accounts, attention has to go where the money and the risk are. The brick system made sure it did:
•
A small number of gold bricks carried most of the ad spend. They got the closest attention, and that is where the biggest wins came from, including the 2,600-campaign rebuild and the Easter push
•
Silver and bronze bricks got routine attention that matched their size, so nothing went unmanaged and nothing took time it did not need
•
When accounts left or joined the portfolio, the brick showed at once how much attention each one needed, so the plan held as the list changed
•
With effort matched to each account, every account stayed on its TACOS target
The task set was a lean version of the one we run on every account. It kept the recurring checks and dropped the deeper research tasks, which did not fit a portfolio in transition.
Running it: Airtable and a log of every change
Every recurring task ran through Airtable, our task management system. It is what made a portfolio this size accountable:
•
Airtable assigned each task automatically, to the right ad manager on the right cadence, based on the account and its brick
•
Every task was ticked off when done, so we could see who completed what, and when, across all 90+ accounts
•
Each account had its full set of tasks defined and scheduled, not just a check, so nothing it needed was missed
Alongside Airtable, every change was logged against its account in a shared tracker, so the client and our team could see what had been done on any account and why.
•
Most changes were budget adjustments, tighter bids and targets, and wasted spend switched off
•
When an account needed nothing, the check recorded that and moved on. No action was a valid outcome, and it kept the team’s time on the accounts that needed it
Holding the targets:
•
The client set a TACOS target for each account, and for each product on the largest account. TACOS targets were hit on every account, for as long as each one stayed in the portfolio
•
As stock ran low on a product, ad spend was scaled back. Once it was clear the remaining units would sell through organically, the ads were off by the next working day, to maximise the return on that stock
The largest account: 2,600 campaigns rebuilt in under a week
The largest account did more than two-thirds of the portfolio’s sales. We ran a defined set of about 2,600 of its products, while the client’s own team kept the rest.
A target worth questioning. The client’s product-level targets added up to an 11.3% TACOS on our set, about $357k a month in ad spend. The account as a whole ran at 10%, including its growth products. We proposed a leaner target for products that were selling through, and the client agreed.
A full rebuild. At the client’s request, the campaigns for our products were rebuilt as new campaigns:
2,600
campaigns rebuilt
Under a week
to have the rebuild ready
24%
ACOS on day one
5.6%
average TACOS in the weeks that followed
•
We traced past spend back to the old campaigns and rebuilt them, keeping the structure that had worked
•
A daily tracker measured our spend against what these products had spent before, and spend built back up week by week
•
Products that had stopped spending were brought back into campaigns in one batch
Seasonal timing: Easter stock pushed hard before the shipping cut-off
Three Easter products had about 11,000 units in stock, with two weeks left to sell them.
$235 → $8,400
daily ad spend, in about a week
1,486
units sold through ads in a single day
3,870
units sold through ads in eight days
•
Budgets were checked through the day, so strong performance got more budget straight away and weak performance could be reined in
•
Delivery dates were checked daily, so the ads could stop once an order would no longer arrive before Easter
•
Clearing the stock before Easter mattered more than ACOS here, so a higher ACOS was accepted on purpose
33 targeted pushes across 12 accounts. The same approach ran wherever stock needed to move: products with healthy stock and no ad spend, new stock arriving at the warehouse, and ranges where advertising offered a better return than letting stock sit. Each push had its own campaigns, its own naming and a daily spend log.
Managing change: the account list moved every week
The portfolio never stood still, and the system was built for that.
•
In the first three weeks, 30 accounts on the list were swapped for others as deals were finalised
•
New accounts were audited and slotted into a group straight away, so no ad manager lost capacity
•
From March, 25+ accounts were sold. In one two-day stretch, 16 accounts changed hands, including the largest
•
Each time, the master list was updated and the account’s tasks came off the schedule, so effort moved straight to the accounts that remained
•
Regular status round-ups from each ad manager kept a current picture of every remaining account
Running a large or complex Amazon portfolio?
We’ll show you where your ad spend is earning its keep, and where it isn’t.
![](data:image/svg+xml,<svg display="block" id="13676550" role="presentation" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg"><path d="M 2.36 1.333 C 2.4 1.927 2.5 2.507 2.66 3.06 L 1.86 3.86 C 1.587 3.06 1.413 2.213 1.353 1.333 Z M 8.933 9.347 C 9.5 9.507 10.08 9.607 10.667 9.647 L 10.667 10.64 C 9.787 10.58 8.94 10.407 8.133 10.14 Z M 3 0 L 0.667 0 C 0.3 0 0 0.3 0 0.667 C 0 6.927 5.073 12 11.333 12 C 11.7 12 12 11.7 12 11.333 L 12 9.007 C 12 8.64 11.7 8.34 11.333 8.34 C 10.507 8.34 9.7 8.207 8.953 7.96 C 8.887 7.933 8.813 7.927 8.747 7.927 C 8.573 7.927 8.407 7.993 8.273 8.12 L 6.807 9.587 C 4.92 8.62 3.373 7.08 2.413 5.193 L 3.88 3.727 C 4.067 3.54 4.12 3.28 4.047 3.047 C 3.8 2.3 3.667 1.5 3.667 0.667 C 3.667 0.3 3.367 0 3 0 Z" fill="rgb(255, 255, 255)" height="12px" id="DbyFBxHNE" transform="translate(1.462 2.46)" width="12px"/></svg>)
jake(at)levo.agency
Join our newsletter, where we open up the toolbox on all things Amazon.
@2026 Levo Agency